Vendors have a Dual Customer Focus

When promoting your Antares business there are a few things that you need to keep in mind. Firstly you need to know who you are targeting with your message. There are actually two groups of people that you need to target: the people who actually make the decision about the vending service, and the people who will use your Antares vending machines everyday.

The majority of the people who decide what vending services their companies use tend to be either personnel managers or purchasing managers. In a workplace, the actual consumer of the products is an important group to reach.

Your Antares operation needs to stand apart from the competition. There are a number of things that can make u different. It can be the freshness of your products or the use of technology. You can stand out by providing high quality products and services.

What media do you use to communicate?

There are several forms of media that are used to promote your business. Some are more appropriate for business to business companies than others, yet all need to be considered.

Print media includes newspapers, magazines and Yellow Pages. Broadcast media includes television and radio. Vending and office beverage operators are business to business companies and cannot justify investing a lot in these consumer oriented media. Instead, they normally communicate through a direct sales force via sales calls or direct mail.

Your assets can double as media

The two forms of media that very few people use and everyone has available are delivery and service vehicles and vending machines. You can transform these assets into forms of media to promote the message of your Antares operations.

It is very inexpensive when compared to other forms of brand promotion and advertising. Vehicles can be used to promote the company to prospective and current customers.

Antares vending machines are another asset to transform into an advertising medium and reinforcement tool. Your logo, your color scheme, your tag line and your website could be imprinted across the top and bottom section of your vending machines.