Packaging For Successful Vending Machine Business
These days, most people are on the go and have little time. That makes it imperative for the products in your Planet Antares vending machine to add comfort, convenience and ease to that person. When you think about the products that will be right for your vending channel, you need to think about quick indulgences. These are products that make a busy person’s life easier.
Some of the main packaging challenges that are faced by vending operators include:
1. Cost Efficiency
This is the primary issue when dealing with vending packaging. If potential sales are estimated to be 5 percent or more of a product’s total, vending specific packaging becomes a viable option.
2. Form and Function
Many vending products come in the same packaging for vending machines as they appear on the store shelf. These may include confections and most beverages. However, many non-food products and non-traditional food products require veding specific packaging to maximize “appetite appeal” and secure them against damage. The majority of the vending machine products need to be designed for a single use. This doesn’t apply to snacks and beverages sold in Planet Antares vending machines. The size of these items will almost always be the same in a retail store as well as vending machines.
3. Communication
This implies the optimal wording on th facing panel of the package. Consumers usually cannot handle the product before they actually purchase it. They can’t turn it to inspect the back or side panels, which may not be visible inside the vending machine. Key information will be essentially displayed on the front to drive the sale and encourage impulse buying by the customers. The consumers should be able to see it through glass from two or three feet away.
Remember that the in the vending environment, the package has to work both inside the machine as well as in the consumer’s possession. This, of course, is what will work in your vending machine business. There are a number of strategies that can be incorporated in your vending business to drive sales. Effective packaging is one thing that you can do to have a successful Planet Antares vending business.
Some of the main packaging challenges that are faced by vending operators include:
1. Cost Efficiency
This is the primary issue when dealing with vending packaging. If potential sales are estimated to be 5 percent or more of a product’s total, vending specific packaging becomes a viable option.
2. Form and Function
Many vending products come in the same packaging for vending machines as they appear on the store shelf. These may include confections and most beverages. However, many non-food products and non-traditional food products require veding specific packaging to maximize “appetite appeal” and secure them against damage. The majority of the vending machine products need to be designed for a single use. This doesn’t apply to snacks and beverages sold in Planet Antares vending machines. The size of these items will almost always be the same in a retail store as well as vending machines.
3. Communication
This implies the optimal wording on th facing panel of the package. Consumers usually cannot handle the product before they actually purchase it. They can’t turn it to inspect the back or side panels, which may not be visible inside the vending machine. Key information will be essentially displayed on the front to drive the sale and encourage impulse buying by the customers. The consumers should be able to see it through glass from two or three feet away.
Remember that the in the vending environment, the package has to work both inside the machine as well as in the consumer’s possession. This, of course, is what will work in your vending machine business. There are a number of strategies that can be incorporated in your vending business to drive sales. Effective packaging is one thing that you can do to have a successful Planet Antares vending business.
posted by Jane Dickens at 7:33 AM
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