Thursday, October 30, 2008

The Art Of Retaining Vending Business Customers

Basically, there are important similarities between the operations of a machine shop and a full line vending machine business. Both of them depend heavily upon expensive capital equipment that seems to last forever.

Generally, Planet Antares vending operators associate growth with attaining new locations. Firstly, they will hire expensive salespeople to seek out new customers and be prepared to invest substantial sums and take additional debt to pay for the new state-of-art machines to equip the new account. In reality, vending operators sit back and look at their existing customers as cash cows.

Your vending machines will last long only if the vending equipment is maintained in a proper manner.

It is an issue of concern for the average vending operator to worry about the competition offering his locations the same deals with new equipment that he is offering or even better deals.
With so many vending operators sitting on warehouses full of older equipment that they have taken from locations they have lost to aggressive competitors, it is important to form strategies and be careful while planning. The cost of acquiring or preserving a location can never be too high.

Remember that the existing customers are more valuable than the future customers. With existing ones, you have already dealt with the cost of acquiring and equipping the customer and enjoy a certain level of credibility with them, based upon the quality of product and service offered by you.

Planet Antares vending operators can be benefitted by new equipment as well as the location. It also requires fewer service calls. In the end, this will result in higher sales for the Planet Antares vending business.

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