Mid Market Accounts

With the rising costs, many Antares vending operators have been forced to ignore locations with fewer than 100 people. One segment of this market, the honor box customer, continues to hold on. But as product and labor cots have increased in recent years, even honor snack operators have begun exploring new business opportunities.

One of the most obvious has been what some term the “mid market” accounts-locations too small for traditional vending machines but larger than 10 to 50 person accounts that honor box operators traditionally serve. As an Antares vending operator, you can take an interest in this underserved market.

For the time being, the honor snack market remains the exclusive domain of a small group of operators who have learned to survive the demands of 30 percent product shrinkage, 30 percent annual account turnover, high employee turnover and almost no means of product accountability.

High account volume essential

Some don’t see vending as a threat to any of honor box accounts. No vending company is interested in an account with only 18 employees. Most of the honor box accounts have fewer than 50 employees. High account volume is one of the keys to the honor snack business.

If an account’s needs are not being fully met by an honor snack box, then you can place multiple boxes at a location. In addition to this you can call up an Antares vending company to take over an account with about 80 people that want a snack machines and a soda machine. The owner of the honor box can be looking to diversify his business to meet the growing demands of midsize accounts.

Making the leap to vending

A person who operates an honor snack business can also operate a vending route. Usually there is a need of vending when an account gets too big for an honor snack box, or maybe the shortages are too great to economically continue with the boxes.

It is difficult to make a leap from an honor box to an Antares glass front vending machine. There is a need to address the midsize accounts. Something is needed that can be a small location machine that can be serviced quickly. A driver needs to service 50 or more a day. All this goes to show that there is an un-served midsized market out there.