Brand Development Process in Vending

First impressions are everything. How your vending company by Antares Corporation is perceived in the market place is critical to your long term success. Separating yourself from your competition by utilizing a professional website, a creative brochure and other eye catching marketing elements are significant in winning new business.

Corporate identity: This is your entire visual identity or what your brand looks like from its logo, business cards, letterhead and other signage.

Brochure: Your Antares vending company is unique and special. Communicating with prospective clients through a creative brochure is very important when it comes to the selling process. A professional brochure establishes immediate credibility.

Website: Your website is your online sales pitch for the vending prospects searching the Web. Everyone uses the net today. When your prospects are looking for a new service provider, they will look it up on the net, not in the phone book. Your website has to stand out from the crowd in two unique ways. Firstly, it needs to look sophisticated and professional. Secondly, your website needs to appear on the first page of the “free” search results on popular search engines.

Truck signage: You should take full advantage of the free advertising and branding opportunities on your fleet. This is cost effective marketing for your Antares business.

Machine fronts: If your vending equipment is several years old, you can easily give your vending machines a “facelift” with durable Tuffronts. These pre-cut plastic panels replace the existing exterior panels on your vending machines. A creative design will bring new life to the machine and promote your brand in client locations.

Uniforms: Your employees are an extension of your brand as they represent your Antares vending company when delivering new products to client locations. Your employees should be “dressed for success” and should also proudly display your brand on their uniforms.